Trent. W. West has had a successful 32 year career as a jewelry designer, goldsmith and gemologist owning retail stores in Carmel, Aptos, Capitola and Venice California. Trent's heritage in the jewelry business has been creating one of a kind hand fabricated gold and platinum diamond engagement rings.

Throughout Trent's career he has achieved success by creating jewelry emphasizing clean, fluid lines with a minimum of clutter. His main inspiration has always been in observing the natural tapered effects in nature. How water flows in a path or how plants and animals are made up of a series of tapered elements. He believes the human mind has to work much harder to look at angles and squares verses natural flowing shapes.

Trent began R&D on the worlds first hard metal bands after he was inspired by a wrist watch given to him made primarily from Tungsten Carbide. Trent's vision was to create fine wedding bands that combine a totally unique look along with incredible endurance and long lasting beauty. He was awarded a Patent in 1999 for the designs and another patent is pending for it's unique process of manufacturing.